With the advent of free web hosting has come the inevitable debate regarding the advantages and disadvantages of using such free services. Those who would keep the Web non-commercial and purely informative in nature, an admirable notion, typically applaud this development. But the Internet is largely commercial and will continue to develop in such a manner. Those who have moved their existing business to cyberspace, as well as those who have begun new online ventures, have come to realize the importance of attaining virtual web hosting and a domain name for their businesses.
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For those who are not familiar with these distinctions, there are a variety of Web hosting companies that will provide "clients" with a certain amount of free space on their servers. The client's web site address will then be something to the effect of http://www.freewebhost.com/clientspage.html or some other string of directories and HTML files. However, the business that obtains a domain name and virtual web hosting will have a web site address such as http://www.companyname.com.
While the benefits of the virtual domain hosting and domain name may not initially be clear, an evaluation of some crucial aspects on conducting business on the Web will shed some light on their importance. We should first note that conducting business on the Internet, like doing business anywhere, is at the very least a difficult endeavor. Any advantage that can be gained, no matter how small, will be invaluable. Given that, the advantages that come from purchasing a domain name and having it hosted should be sufficient to convince serious entrepreneurs to invest in them.
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The most obvious advantage, and that which is often cited by Internet professionals, is name recognition. It does not take much imagination to realize that a potential client looking for your business online is much more likely to remember www.your-company.com than www.freewebserver.com/yourcompany.htm. For example, if your company's name is ABC Manufacturing and a potential client attempts to find your business by simply typing a URL into their browser, they will most likely try www.abc.com or www.abcmanufacturing.com. Surprisingly, a large number of Internet users search for businesses in exactly this manner. They are unsure of the web site address, or even if the company has a web site, but quickly typing in the name of the business may often lead them where they wish to go, without sifting through search results.
This brings us to our second point. It is more difficult to have a "free" web site listed in the search engines and directories than those that have simpler (and shorter) domains.
The most notable example of this is the Yahoo! directory. The folks at Yahoo! are very particular about what they will allow in their index of web sites. If they feel that a site is not professionally designed or written, it is a natural disadvantage in the process of having a site included. A site that is hosted on free server space does not instill confidence in the Yahoo! reviewers - for good reason.
"A business that does not have the resources to spend about $300 for a domain and a virtual host generally is not adequately prepared to provide valuable products or services to its clients."
Actually, this statement may or may not be true, and many have argued that there are perfectly sound and successful businesses that utilize free server space. These are valid points, and there certainly is no rule that says that if your business
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